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WHY MAKE IT BLACK  

87%

of the total fibre input used for clothing, is landfilled or incinerated, representing a lost opportunity of

more than $100 billion annually. 

Source: Global Texas Associates, 2021

 60%

of clothing produced is either not sold or goes to discount. 

Source: Business of Fashion, 2017

 1%

of clothing is recycled back into clothing. And even this 1% wastes the energy it takes to produce

new clothing.

Source: Ellen MacArthur Foundation, 2017

 150 B

items of clothing are being made every year despite no large scale solutions to deal with them if they don't sell or when they become waste. This set to

increase by 81% by 2030.

Source: Pule of the Fashion Industry, 2019

 $50 B

in value is being lost by the US retail industry per year through dead inventory.

Source: Business of Fashion, 2017

 $50 B

in value is being lost by the US retail industry per year through dead inventory.

Source: Business of Fashion, 2017

WHY BLACK 

         Black is the #1 Best selling color in the industry. 30% of all clothing sales are black.

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                Black is the only color that can saturate              and cover, transforming patterns, prints, and varying colors into solid black.

              Black respects brands design DNA. Black satisfies an existing and trend-resistant

industry need.

             Imagine an industry where virgin black need not exist. Where black is always a second chance. 

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WHY ARE WE A BETTER SOLUTION

Brands and retailers currently have few options once their clothing doesn't sell + few options for their post-consumer clothing.

Current options are bad for brand value, economics + are having catastrophic effects on the environment. 
 

 

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DONATE IT

 TRASH IT

BURN IT

RECYCLE IT

 DISCOUNT IT

RESELL IT

 

MAKE IT BLACK

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WE KEEP CLOTHING AT IT'S HIGHEST ENVIRONMENTAL
+ ECONOMIC VALUE.

(a)

(b)

(c)

(d)

(e)

(f)

(g)

WHY NOT USE CONVENTIONAL

DYE METHODS 

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Education

LEARN MORE

ABOUT WHY WE

ARE NEEDED IN

THE INDUSTRY >

THE STATE OF FASHION 2021
 

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MAKE FASHION CIRCULAR

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GLOBAL EXPERT MISSION US SUSTAINABLE INNOVATION IN FASHION 2020

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FASHION REVOLUTION

GLOBAL FASHION AGENDA (GFA)

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INNOVATIVE RECYCLING OR EXTENDED
USE? 

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