WHY MAKE IT BLACK
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87%
of the total fibre input used for clothing, is landfilled or incinerated, representing a lost opportunity of
more than $100 billion annually.
Source: Global Texas Associates, 2021
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60%
of clothing produced is either not sold or goes to discount.
Source: Business of Fashion, 2017
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1%
of clothing is recycled back into clothing. And even this 1% wastes the energy it takes to produce
new clothing.
Source: Ellen MacArthur Foundation, 2017
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150 B
items of clothing are being made every year despite no large scale solutions to deal with them if they don't sell or when they become waste. This set to
increase by 81% by 2030.
Source: Pule of the Fashion Industry, 2019
$50 B
in value is being lost by the US retail industry per year through dead inventory.
Source: Business of Fashion, 2017
$50 B
in value is being lost by the US retail industry per year through dead inventory.
Source: Business of Fashion, 2017
WHY BLACK
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Black is the #1 Best selling color in the industry. 30% of all clothing sales are black.
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Black is the only color that can saturate and cover, transforming patterns, prints, and varying colors into solid black.
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Black respects brands design DNA. Black satisfies an existing and trend-resistant
industry need.
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Imagine an industry where virgin black need not exist. Where black is always a second chance.
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WHY ARE WE A BETTER SOLUTION
Brands and retailers currently have few options once their clothing doesn't sell + few options for their post-consumer clothing.
Current options are bad for brand value, economics + are having catastrophic effects on the environment.
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DONATE IT
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TRASH IT
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BURN IT
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RECYCLE IT
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DISCOUNT IT
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RESELL IT
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MAKE IT BLACK
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WE KEEP CLOTHING AT IT'S HIGHEST ENVIRONMENTAL
+ ECONOMIC VALUE.
(a)
(b)
(c)
(d)
(e)
(f)
(g)
WHY NOT USE CONVENTIONAL
DYE METHODS
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Education
LEARN MORE
ABOUT WHY WE
ARE NEEDED IN
THE INDUSTRY >
THE STATE OF FASHION 2021
MAKE FASHION CIRCULAR
