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Black is the #1 Best selling color in the industry. 30% of all clothing sales are black.
Black is the only color that can saturate and cover, transforming patterns, prints, and varying colors into solid black.
Black respects brands design DNA. Black satisfies an existing and trend-resistant
Imagine an industry where virgin black need not exist. Where black is always a second chance.
WHY ARE WE A BETTER SOLUTION
Brands and retailers currently have few options once their clothing doesn't sell + few options for their post-consumer clothing.
Current options are bad for brand value, economics + are having catastrophic effects on the environment.
WHY NOT USE CONVENTIONAL
ABOUT WHY WE
ARE NEEDED IN
THE INDUSTRY >
THE STATE OF FASHION 2021
MAKE FASHION CIRCULAR
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