WHY MAKE IT BLACK
$50 B
in value is being lost by the US retail industry alone per year through
dead inventory.
Source: Business of Fashion, 2017
1%
of clothing is currently recycled back into clothing. And even this 1% wastes the energy it takes to produce
new clothing.
Source: Ellen MacArthur Foundation, 2017
60%
of clothing produced is either not sold or goes to discount.
Source: Business of Fashion, 2017
150 B
items of clothing are being made every year despite no large scale solutions to deal with them if they don't sell or when they become waste. This set to
increase by 81% by 2030.
Source: Pule of the Fashion Industry, 2019
WHY BLACK
Black is the #1 Best selling color in the industry. 30% of all clothing sales are black.
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Black is the only color that can saturate and cover, transforming patterns, prints, and varying colors into solid black.
Black respects brands design DNA. Black satisfies an existing and trend-resistant
industry need.
Imagine an industry where virgin black need not exist. Where black is always a second chance.
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WHY ARE WE A BETTER SOLUTION
Brands and retailers currently have few options once their clothing doesn't sell + few options for their post-consumer clothing.
Current options are bad for brand value, economics + are having catastrophic effects on the environment.
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X
X
X
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DISCOUNT IT
DONATE IT
TRASH IT
BURN IT
RECYCLE IT
MAKE IT BLACK
RESELL IT
WHY NOT USE CONVENTIONAL
DYE METHODS
Education
The fashion industry produces 20% of global wastewater and textile dyeing and finishing is the second largest polluter of freshwater globally.
[UN Environment 2021]
LEARN MORE
ABOUT WHY WE
ARE NEEDED IN
THE INDUSTRY >
THE STATE OF FASHION 2021
MAKE FASHION CIRCULAR
