WHY
BLACK
Part 1
Black is the only color that can saturate and cover, transforming patterns, prints, and varying colors into solid black.
Black respects the design DNA. Black satisfies an existing and trend-resistant industry need.
Black is the #1 Best selling color in the industry. 30% of all clothing sales are black.
Imagine an industry where virgin black need not exist. Where black was always a second chance.
WHY
ENVIRONMENTAL
Part 2
.png)
Brands and retailers currently have few options once their clothing doesn't sell. All are bad for brand value, economics & are having catastrophic effects on the environment.
With resale and rental markets rapidly rising. We need solutions fast to support these markets and categories of waste yet to be captured.
60%
of clothing produced is either not sold or
goes to discount
Source: BBC Travel
87%
of the total fibre input used for clothing, is landfilled or incinerated, representing a lost opportunity of more than USD 100 billion annually.
Source: BBC Travel
1%
of recycled textiles are currently made back into clothing. And even this 1% wastes the energy it takes to produce new clothing.
Source: BBC Travel
$150 billion
items of clothing are be made every year despite no large scale solutions to deal with them if they don't sell or when they become waste. That is an 81% increase
on todays number.
Source: BBC Travel
Education
Part 3
All current options are bad for brand value, economics + the environment.
WHY not use conventional
dye methods
Delhi, India
Dhaka, Bangladesh
Ruyang county, China
Wangli town,China
Savar, Bangladesh
Cihaur River, Indonesia
Luoyang, China
$50 billion
in value is being lost by the US retail industry
per year though dead inventory.
Source: BBC Travel
DISCOUNT IT
TRASH IT
BURN IT
DONATE IT
RECYCLE IT
LEARN MORE
ABOUT WHY
WE ARE NEEDED
IN THE INDUSTRY
THE STATE OF FASHION 2021
MAKE FASHION CIRCULAR
.png)
