WHY MAKE IT BLACK
in value is being lost by the US retail industry alone per year through
Source: Business of Fashion, 2017
of the total fibre input used for clothing, is landfilled or incinerated, representing a lost opportunity of
more than $100 billion annually.
Source: Global Texas Associates, 2021
of clothing is currently recycled back into clothing. And even this 1% wastes the energy it takes to produce
Source: Ellen MacArthur Foundation, 2017
items of clothing are being made every year despite no large scale solutions to deal with them if they don't sell or when they become waste. This set to
increase by 81% by 2030.
Source: Pule of the Fashion Industry, 2019
Black is the #1 Best selling color in the industry. 30% of all clothing sales are black.
Black is the only color that can saturate and cover, transforming patterns, prints, and varying colors into solid black.
Black respects brands design DNA. Black satisfies an existing and trend-resistant
Imagine an industry where virgin black need not exist. Where black is always a second chance.
WHY ARE WE A BETTER SOLUTION
Brands and retailers currently have few options once their clothing doesn't sell + few options for their post-consumer clothing.
Current options are bad for brand value, economics + are having catastrophic effects on the environment.
MAKE IT BLACK
WHY NOT USE CONVENTIONAL
ABOUT WHY WE
ARE NEEDED IN
THE INDUSTRY >