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WHY MAKE IT BLACK 

 $50 B

in value is being lost by the US retail industry alone per year through

dead inventory.

Source: Business of Fashion, 2017

87%

of the total fibre input used for clothing, is landfilled or incinerated, representing a lost opportunity of

more than $100 billion annually. 

Source: Global Texas Associates, 2021

 1%

of clothing is currently recycled back into clothing. And even this 1% wastes the energy it takes to produce

new clothing.

Source: Ellen MacArthur Foundation, 2017

 150 B

items of clothing are being made every year despite no large scale solutions to deal with them if they don't sell or when they become waste. This set to

increase by 81% by 2030.

Source: Pule of the Fashion Industry, 2019

WHY BLACK 

         Black is the #1 Best selling color in the industry. 30% of all clothing sales are black.

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                Black is the only color that can saturate and cover, transforming patterns, prints, and varying colors into solid black.

              Black respects brands design DNA. Black satisfies an existing and trend-resistant

industry need.

             Imagine an industry where virgin black need not exist. Where black is always a second chance. 

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WHY ARE WE A BETTER SOLUTION

Brands and retailers currently have few options once their clothing doesn't sell + few options for their post-consumer clothing.

Current options are bad for brand value, economics + are having catastrophic effects on the environment. 
 

 

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X

X

X

X

X

DISCOUNT  IT 

 

DONATE  IT 

 

TRASH  IT 

 

BURN IT 

 

RECYCLE IT 

 

MAKE IT BLACK

 

RESELL  IT 

 

WHY NOT USE CONVENTIONAL

DYE METHODS 

Education
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LEARN MORE

ABOUT WHY WE

ARE NEEDED IN

THE INDUSTRY >

THE STATE OF FASHION 2021
 

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MAKE FASHION CIRCULAR

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GLOBAL EXPERT MISSION US SUSTAINABLE INNOVATION IN FASHION 2020

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FASHION REVOLUTION

GLOBAL FASHION AGENDA (GFA)

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INNOVATIVE RECYCLING OR EXTENDED
USE? 

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