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WHY BLACK 

         Black is the #1 Best selling color in the industry. 30% of all clothing sales are black.

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                Black is the only color that can saturate              and cover, transforming patterns, prints, and varying colors into solid black.

              Black respects brands design DNA. Black satisfies an existing and trend-resistant

industry need.

             Imagine an industry where virgin black need not exist. Where black is always a second chance. 

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WHY ARE WE A BETTER SOLUTION

Brands and retailers currently have few options once their clothing doesn't sell + few options for their post-consumer clothing.

Current options are bad for brand value, economics + are having catastrophic effects on the environment. 
 

 

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DONATE IT

 TRASH IT

BURN IT

RECYCLE IT

 DISCOUNT IT

RESELL IT

 

MAKE IT BLACK

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WE KEEP CLOTHING AT IT'S HIGHEST ENVIRONMENTAL
+ ECONOMIC VALUE.

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WHY NOT USE CONVENTIONAL

DYE METHODS 

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Education

LEARN MORE

ABOUT WHY WE

ARE NEEDED IN

THE INDUSTRY >

THE STATE OF FASHION 2021
 

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MAKE FASHION CIRCULAR

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GLOBAL EXPERT MISSION US SUSTAINABLE INNOVATION IN FASHION 2020

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FASHION REVOLUTION

GLOBAL FASHION AGENDA (GFA)

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INNOVATIVE RECYCLING OR EXTENDED
USE? 

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