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WHY BLACK
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Black is the #1 Best selling color in the industry. 30% of all clothing sales are black.
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Black is the only color that can saturate and cover, transforming patterns, prints, and varying colors into solid black.
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Black respects brands design DNA. Black satisfies an existing and trend-resistant
industry need.
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Imagine an industry where virgin black need not exist. Where black is always a second chance.
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WHY ARE WE A BETTER SOLUTION
Brands and retailers currently have few options once their clothing doesn't sell + few options for their post-consumer clothing.
Current options are bad for brand value, economics + are having catastrophic effects on the environment.
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DONATE IT
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TRASH IT
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BURN IT
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RECYCLE IT
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DISCOUNT IT
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RESELL IT
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MAKE IT BLACK
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WE KEEP CLOTHING AT IT'S HIGHEST ENVIRONMENTAL
+ ECONOMIC VALUE.
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WHY NOT USE CONVENTIONAL
DYE METHODS
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Education
LEARN MORE
ABOUT WHY WE
ARE NEEDED IN
THE INDUSTRY >
THE STATE OF FASHION 2021
MAKE FASHION CIRCULAR
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